- Posted by Joe Crandall
- On October 6, 2014
Today marks Greencastle Associates Consulting’s 17th year of leading projects to success for our clients. This is remarkable as 80% of companies fail within 18 months.
The three founders – Celwyn Evans, Jake Kretzing and Mark Stabile – were long time Army friends that wanted to start a high quality implementation firm combining the best practices of change management, project management and process improvement while built on strong military values.
Over the last 17 years, the company has successfully worked with clients in most industries because of the foundation our founders forged. The company has such a strong core, that when recent tragedy struck with the passing of Jake Kretzing, the company continued to thrive through a difficult personal and professional time.
Our team and our clients miss Jake and the stories being told about his exploits get more and more outlandish with each retelling. Jake’s legacy at Greencastle is embedded in every project we do and his voice can still be heard bellowing through the building.
Often a company’s slogan or vision statement don’t really impact the direction of the company but Greencastle is different. Our vision statement is simply that:
Greencastle Associates Consulting is recognized as the ‘go-to’ firm for the implementation of critical initiatives.
We maximize change initiatives for our clients by leveraging our military and professional leadership and the values of our company.
When analyzed, our vision statement tells you everything you need to know about Greencastle:
‘Go-to’ Implementation Firm: Our goal is to be the team that our clients call for the projects that cannot fail. When it has to get done, done right and done fast, we are the team that delivers.
Value of Change: Our comprehensive project management approach allows us to find out what really matters to our clients and maximize the value of change. Simply put, this means that if your company is going to go through a major change initiative, why not look at all aspects impacted by of the project and use this disruptive period to deliver the most value.
A basic example of the “value of change” is the remodeling a home. While you are redoing the laundry room, it may make sense to upgrade the electrical and plumbing since the room will already be torn apart. While you’re at it, reinforce the floor and move the drain that had been causing problems. The idea is that once you begin a project, the process is already disruptive. But it’s easier and cheaper to make the additional changes now than having to undertake them later on. Maximize the change by taking a look at the whole picture. Sometimes you need help with that and that’s where we are experts.
Leadership: The last part of our vision is about our people. We hire high quality people with experience leading projects to completion. Their experience may come from the military or civilian work, but the expectation is that everyone at Greencastle embodies our values. Our goal is to give junior military officers a chance to be successful in their first civilian job and to this end, we have been tremendously successful.
Losing one of our founders has made 2014 a difficult year. But we have a bright future due to the hard work of our Senior Partners over the last 17 years. We look forward to many more years of success under Celwyn’s leadership and guidance.
Please celebrate with us our 17 years of leading projects to success. As you know, we aren’t fancy and won’t throw a big party, but we still celebrate and reflect while keeping our eye on the next successful project.